Month: April 2019

Imagine a game with no goals!

Whatever your sport (in fact, even if you aren’t a sports fan, you’ll appreciate the analogy), have you ever stoped to imagine how futile the whole thing would be if, say, a rugby match had no way of scoring points, or nobody timed a marathon and there was no finish line… Sports people and teams …

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Sport with no goals

Do bad habits get in the way and prevent your business from achieving goals? What can you learn from monkeys in a cage… 

We all have ambitions for our business – you may be full of good intentions about changes you need to make to realise these dreams but it’s also very possible that you’re feeling that some of those good intentions are slipping as you and your team revert back into old ways and bad habits.  To …

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monkeys in a cage

Discover your critical non-essentials

Several years ago, a leading pub group that I worked for commissioned some really good research to look at what encouraged and discouraged customers to or from their premises. They divided their findings under the headings of ‘Quality Enhancers’ and ‘Quality Destroyers’.  They identified enhancers such as: the faint aroma of an open coal or …

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Paddi Lund - Critical Non-essentials

Leadership in tough times

As the unsettling and confusing political news continues and some markets begin to stagnate and others become ever more volatile, we need to be careful that the tidal wave of negativity that threatens to drown us all, doesn’t. It’s also important to be mindful that your employees might be getting a bit nervous about the …

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Don't let confusion unsettle your team

The law of ridiculous opposites

In business we’re always looking to win the hearts and minds of prospects to help us sustain growth and realise our dreams, our ambitions.  To achieve this, we can’t afford to be shy and we need to be prepared to confidently ‘set our stall out’ to attract new customers. It’s amazing though how often this …

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The law of ridiculous opposites

Why do people buy?

To understand this we also need to understand why they stop buying! One of the important lessons we have learned from past periods of political uncertainty is that we must continue to market and sell regardless of what is happening around us. Those that market; gain and retain customers.  I recently heard someone say, “to stop …

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Sales and marketing

Discover Your Narrow Edge

How unremarkable actions executed with remarkable consistency will deliver remarkable results… It’s sometimes tempting to think that you can save time and cut corners in your business, believing that you’ll have time to “start doing thing properly” later on when the business grows. Developing good habits from the very beginning will have a more significant …

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narrow edge - small changes delivered over time

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