We’re looking to appoint a marketing agency to help us develop our business in the coming years. Good2Great has the opportunity to grow fast and a well executed marketing plan will be central to our success in this endeavour. If you would like to tender for this opportunity, please email our MD Johnny Themans: johnny@good-2-great.co.uk
This is the biggest publicity mistake made by new and growing businesses… Make your business into the world’s best kept secret! We recently wrote to all of the new business starters that the team here at Good2Great has assisted over the last year or so to prompt a little action. There are so many PR …
Build trust and authentic business relationships On this episode of the Saturday Strategy Podcast: In this episode, host Johnny Themans welcomes guest Sophie Thomas, to discuss her thoughts on the importance of building trust and honest, open relationships with customers. Sophie summarises her tips for business networking into 5 key points: Creating engagement isn’t as …
It’s Strictly Business… Business success or failure is seldom a product of what a business does. We all have great ideas and usually know what needs doing. Or, if we don’t, we can find out easily enough. It’s more a result of how it is done… So, How do we do things right? We’re often …
Business owners and entrepreneurs are often looked at as being incredibly driven, goal-oriented, and hardworking… which we are! Though, we all have weaknesses and tasks that we just don’t like to do. We all have tasks or projects that we tend to procrastinate on doing or habits hold us back from making progress. The good …
On this episode of the Saturday Strategy Podcast: In this episode, host Johnny Themans welcomes guest Helen Culshaw of Ascendancy Internet Marketing to share tips on how to get more from your internet marketing efforts. If you have any internet marketing presence, then there are gems in this episode to help you get more from …
PODCAST: Helen Culshaw – How to get more from your digital marketing efforts Read More »
One of the biggest challenges regarding mental health in business is burnout associated with constant meetings… And, to be frank, meetings aren’t always fun and riveting. But, fear not, there are small, yet powerful steps you can take to run effective meetings that won’t bore you and your team to death. To run better meetings, …
On this episode of the Saturday Strategy Podcast: In this episode, host Johnny Themans welcomes guest Scott Brown, CEO of EiB Group Ltd., to discuss bidding for large contracts and the main opportunities they provide for SME’s. He explains that SME’s don’t exploit these opportunities as they could because they usually don’t understand this process …
PODCAST: Scott Brown – How To Grow Your Business By Tendering For Bigger Jobs Read More »
Managing everyday tasks and projects as a small business owner can become very overwhelming, leading to burnout, disorganisation, and teams that are misaligned and inefficient. Luckily, technology has your back! This article will provide you with tools, tips, and tricks for getting organised and efficiently managing your business projects. Want to increase your productivity and …
On this episode of the Saturday Strategy Podcast: In this episode we are joined by marketing expert Robert Elding. His practical advice guides us through how we can take a new look at our business website to freshen up our homepage to engage fully with our customers. He also shares his ideas on how to …
PODCAST: Robert Elding: Time To Freshen Up Your Homepage Read More »
Having trouble setting your prices? Business owners often get frustrated or overwhelmed when trying to set prices for their products or services… but it doesn’t have to be complicated! In this article, you’ll learn simple, effective strategies and techniques for determining the pricing of your products/services and pitching your prices to your customers. Understanding Goldilocks …
On this episode of the Saturday Strategy Podcast: On this episode of Saturday Strategy, host Johnny Themans welcomes Richard North, Co-Founder and CEO of Wow! Stuff, a company that builds brands and partners with licensed brands to deliver fun and innovative toys and pop-culture gifts, trading in over 30 countries around the globe. Richard is …
PODCAST: Richard North – Inspirational Tales From A Local Entrepreneur Read More »
Personal accountability might be easier when you have a boss at work to keep you accountable or when you’re completing the non-negotiable tasks for your customers, suppliers, and staff… but are you accountable to yourself? Do you regularly let yourself down or fail to live up to the standards you’ve set for yourself? If so, …
On this episode of the Saturday Strategy Podcast: On this episode of Saturday Strategy, host Johnny Themans welcomes George Blakeway, Owner of The Fruitful Toolbox, which helps business owners create real, sustainable, behavioural and cultural change, develop world class leaders and managers, and transform organisational performance using Everything DiSC and The Five Behaviours. Do you …
PODCAST: George Blakeway – Small Business And The High Performance Team Read More »
Describing what your product or service is has become a sales tactic of the past! Frankly, customers don’t care about who you are or what you do. They care about what you can do to make their lives easier and better. In this article, you’ll learn how sell the lifestyle and invest in your brand. …
On this episode of the Saturday Strategy Podcast: On this episode of Saturday Strategy, host Johnny Themans welcomes Sophie Walton, a brand and social media expert, e-commerce and lead generation Facebook Ads marketer. Sophie is the Founder of 3twleve, a talented, experienced team of marketing professionals on a mission to create impactful brands and marketing …
PODCAST: Sophie Walton – B2B Advertising Success On Facebook For Small Companies Read More »
Ungerstanding The Four Different Types of Customers Not all customers are the same, so why should they be treated the same? The customers in your target market may possess similar characteristics or problems, but as entrepreneurs, we must look beyond that. You must pay attention to the users, gatekeepers, advocates, and decision makers. Otherwise, you’re …
On this episode of the Saturday Strategy Podcast: On this episode of Saturday Strategy, host Johnny Themans welcomes Josie Hadley, a leading expert in online marketing with over 30 years of experience specialising in social media as an accredited trainer and coach. Have you ever had difficulty trying to build and launch a website for …
PODCAST: Josie Hadley – A Shortcut To Develop A Brilliant Website Read More »
Finding it hard to create an offer for your customers that benefits your brand? In this article, we break down how to develop a special offer that’s both valuable to your customers and profitable to your business. You’ll gain insight into the many types of offers you can give customers, the reasons why customers make …
On this episode of the Saturday Strategy Podcast: Host Johnny Themans welcomes Andy Whyle, a Sustainability and Circular Economy Practitioner who’s an expert in advanced manufacturing. We’re all aware of the global environmental sustainability movement, but where should we start when incorporating sustainability into our business practices? Andy is here to talk about how to run …
PODCAST: Andy Whyle: A small business guide to going green Read More »
You likely already know the importance of efficiency in a business, but how does one consistently focus on improving their business’s efficiency? In this article, you’ll learn how to identify which business opportunities, such as customers, to pursue and which to decline, as well as how to map out your processes and measure their efficiency. …
On this episode of the Saturday Strategy Podcast: An introduction to content marketing – What it is, how to do it and why it matters… Whether it’s for your web pages, social media posts, newsletters, articles or blogs, everyone needs good quality content. Good, relevant and easily digestible content is so important. It’s why marketers …
PODCAST: Kim Gilmour: How To And Why To Create Killer Content In Your Marketing Read More »
In this article, we explore the relationship between creativity and problem solving, while breaking down four common reasons entrepreneurs have trouble solving problems. You’ll gain insight into how to boost your creativity and learn simple, yet powerful methods for overcoming obstacles to problem-solving. When we’re toddlers, our creativity is so abundant, but as we grow …
On this episode of the Saturday Strategy Podcast: Ian Preston is a LinkedIn expert who helps businesses increase their bottom line by using LinkedIn effectively to generate more opportunities. In this show, he shares his expertise on how LinkedIn can be used effectively to benefit businesses and the importance of having an active LinkedIn presence. …
PODCAST: Ian Preston – Time to take another look at how you are using LinkedIn Read More »
Expertise is the knowledge or skill you’ve gained from becoming an expert in a particular field. In this article, we explore eight elements that will help you effectively share your expertise so that your prospects will see you as an expert with the solutions that will help solve their problem. You’re more than a salesperson, …
How to Share Your Expertise as a Thought Leader and Seller Read More »
