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Sales Mastery: Watch Your Bark

Words are everything… and equally as important is how you say those words, especially to your customers. As professionals and business owners, it may be tricky at times to figure out what to say and how to speak to your target audience, but this article will guide you in the right direction. You’ll learn negative …

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Elmer Wheeler - Watch Your Bark

Sales Mastery: Don’t Write, Telegraph

Elmer Wheeler, brilliant wordsmith, salesman, author and global speaker, was all about impacting sales performance through small changes. He created five selling principles that are extremely powerful in creating change in sales performance. In this article, you’ll learn about his second selling principle, “Don’t write, telegraph.” Read on for actionable advice on capturing your prospects …

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Whether you think you can or whether you think you can’t – you’re probably right…

Have you been feeling like you can’t achieve your entrepreneurial goals lately? Do you feel stuck in a negative mindset? You’re not alone. This article provides: Insight into the connection between thoughts, feelings, and beliefs Tactics to change your internal dialogue from negative to positive Ways to effectively use declarations and affirmations to change your …

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The key to pricing is confidence

Business owners often have trouble determining their prices and being confident in them. There are tactics you can use to develop a pricing strategy that aligns with your business and your customers’ goals, which is what we’ll be detailing in this article. We’ll guide you to understand your customers, their buying behaviours, and four different …

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What price to charge

How to ask better questions

As business owners, we all know communication is key… And the ability to ask great questions is a skill that will help you develop better conversations. This, in turn, can take you far in your ambitions to reach your business goals and pretty much every other part of life! In this article, we explore the …

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“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who.” [Rudyard Kipling]

Discover your ‘narrow edge’

How unremarkable actions executed with remarkable consistency will deliver remarkable results… It’s sometimes tempting to think that you can save time and cut corners in your business. This is done with good intentions in the belief that you’ll have time to “start doing thing properly” later when the business grows. Or perhaps when things improve …

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Business growth through small improvements

Advice for these uncertain times

According to an online survey of more than 1,000 businesses, almost three-quarters said they expect their revenues to reduce by more than 50% as a result of COVID-19 disruption. A further one in five expect a reduction of more than 20%.  [1] Wow – those numbers are pretty scary. And I guess, if you clicked …

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‘Business as usual’ just isn’t good enough – we have to think differently…

This is a blog that we posted a few years ago during some blizzards. At the time, many businesses felt worried about the disruption caused and this story proved helpful. Quite clearly, this is significantly more concerning than seasonal blizzards. But it might just help to highlight how we need to think differently and inspire …

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Snow shovels

It’s all change online…

How to get a realistic feel for what return you get from your social media marketing activity is hard. Many make mistakes because they consider the number of views, shares or likes as the measure of success. In actual fact return on investment can only be measured in cash terms. So ultimately, to assess success …

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Conversational marketing

Face up to the figures

Getting to grips with the figures in your business is essential. And this is true whether the economy is in boom time or gloom time. If your eyes glaze over at the mention debtors and creditors. If you panic thinking about net profit or cash. Then it’s more important than ever to face up to …

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Business metrics

A new year message 2020

Was it a symphony or an ear-jarring cacophony? Well, I hope that went well and you’re all rested and recharged and ready to pick up where you left off last decade… I thought it would be helpful to let you know, before we take this fully public, about a key new programme that’s launching this …

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Zimmer vs Williams

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