Create Demand

Twelve reasons why most ads are ignored and cost you a fortune instead of making you the money you deserve!

The mistake so many companies make is to fail to put themselves in the shoes of their potential customers. They are so focussed on telling people why they are better than the competition or why their product or service is so good. Until you look at your campaigns from where your prospects are standing, you …

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Discover your critical non-essentials

Several years ago, a leading pub group that I worked for commissioned some really good research to look at what encouraged and discouraged customers to or from their premises. They divided their findings under the headings of ‘Quality Enhancers’ and ‘Quality Destroyers’.  They identified enhancers such as: the faint aroma of an open coal or …

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Paddi Lund - Critical Non-essentials

The law of ridiculous opposites

In business we’re always looking to win the hearts and minds of prospects to help us sustain growth and realise our dreams, our ambitions.  To achieve this, we can’t afford to be shy and we need to be prepared to confidently ‘set our stall out’ to attract new customers. It’s amazing though how often this …

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The law of ridiculous opposites

Why do people buy?

To understand this we also need to understand why they stop buying! One of the important lessons we have learned from past periods of political uncertainty is that we must continue to market and sell regardless of what is happening around us. Those that market; gain and retain customers.  I recently heard someone say, “to stop …

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Sales and marketing

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