The mistake so many companies make is to fail to put themselves in the shoes of their potential customers. They are so focussed on telling people why they are better than the competition or why their product or service is so good. Until you look at your campaigns from where your prospects are standing, you …
Learn from the market traders… We were chatting in the office earlier about visiting a local show and how much we alI love watching the sales guys who are selling the vegetable and fruit slicers or those pitching the almost industrial spec food blenders. It isn’t particularly that we have an interest in food prep. …
So, let’s start with the essentials: TikTok is a Chinese iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by a Chinese developer and is growing in popularity across the globe. So, is it something your business should consider? As with …
TikTok – What is it and should my business be using it? Read More »
One of the questions we frequently get asked is ‘how can I most effectively grow my sales?’ If this is a question that you struggle with, then why not take a few minutes to to consider these 9 steps to help you develop your marketing plan… Many business owners that we have talked to recently …
How to get ahead, hit the ground running in 2020 and take a leaf out of Google’s marketing plan! It’s one of my favourite weekends of the year – sad I know – but, if you’re anything like me, you’ll really love the luxury of that extra hour as the clocks go back. This year …
How are you going to use your extra hour this weekend? Read More »
Several years ago, a leading pub group that I worked for commissioned some really good research to look at what encouraged and discouraged customers to or from their premises. They divided their findings under the headings of ‘Quality Enhancers’ and ‘Quality Destroyers’. They identified enhancers such as: the faint aroma of an open coal or …
Sometimes we are so fixated on achieving perfection – on having all our ‘ducks lined up’ – that it stops us from ever getting going. We become stifled by perfection and end up paralysed and unable to get our next great idea off the ground. Whilst it’s nice to get things right first time – …
In business we’re always looking to win the hearts and minds of prospects to help us sustain growth and realise our dreams, our ambitions. To achieve this, we can’t afford to be shy and we need to be prepared to confidently ‘set our stall out’ to attract new customers. It’s amazing though how often this …
To understand this we also need to understand why they stop buying! One of the important lessons we have learned from past periods of political uncertainty is that we must continue to market and sell regardless of what is happening around us. Those that market; gain and retain customers. I recently heard someone say, “to stop …
