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TikTok – What is it and should my business be using it?

So, let’s start with the essentials: TikTok is a Chinese iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by a Chinese developer and is growing in popularity across the globe. So, is it something your business should consider? As with …

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Discover your critical non-essentials

Several years ago, a leading pub group that I worked for commissioned some really good research to look at what encouraged and discouraged customers to or from their premises. They divided their findings under the headings of ‘Quality Enhancers’ and ‘Quality Destroyers’.  They identified enhancers such as: the faint aroma of an open coal or …

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Paddi Lund - Critical Non-essentials

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