Several years ago, a leading pub group that I worked for commissioned some really good research to look at what encouraged and discouraged customers to or from their premises. They divided their findings under the headings of ‘Quality Enhancers’ and ‘Quality Destroyers’. They identified enhancers such as: the faint aroma of an open coal or …
Sometimes we are so fixated on achieving perfection – on having all our ‘ducks lined up’ – that it stops us from ever getting going. We become stifled by perfection and end up paralysed and unable to get our next great idea off the ground. Whilst it’s nice to get things right first time – …
In business we’re always looking to win the hearts and minds of prospects to help us sustain growth and realise our dreams, our ambitions. To achieve this, we can’t afford to be shy and we need to be prepared to confidently ‘set our stall out’ to attract new customers. It’s amazing though how often this …
To understand this we also need to understand why they stop buying! One of the important lessons we have learned from past periods of political uncertainty is that we must continue to market and sell regardless of what is happening around us. Those that market; gain and retain customers. I recently heard someone say, “to stop …
