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Emma Alston - Voice Coach - Saturday Strategy Podcast

PODCAST: Overcome your fears – Nail public speaking with Emma Alston

On this episode of the Saturday Strategy Podcast: Host Johnny Themans welcomes guest Emma Alston, a Voice Coach who helps business owners find confidence in their voice. Many business owners are challenged in communicating with their customers, their suppliers, and their teams. “A speech impediment is the reason, believe it or not, of why I

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Camel: A horse designed by a committee

Manage Innovation in Your Business

In this article, we’re going to look at how to design and refine what you do as a business to best meet your customers’ needs. We’ll explore techniques for getting great feedback to fuel efficient creativity as well as the virtues of the “committee of one”. One of the problems many of us experience as

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Elmer Wheeler - Watch Your Bark

Sales Mastery: Watch Your Bark

Words are everything… and equally as important is how you say those words, especially to your customers. As professionals and business owners, it may be tricky at times to figure out what to say and how to speak to your target audience, but this article will guide you in the right direction. You’ll learn negative

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Elmer Wheeler - dont ask if ask which

Sales Mastery: Don’t Ask If, Ask Which

In part four of this sales mastery series based on the lessons of Elmer Wheeler, we explore why giving your customer the choice to do nothing doesn’t help either of you. In the article, we’ll be going over why choice is significant in doing business and how to figure out which choices you want to

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Sales Mastery: Say It With Flowers

In part three of this five-week sales focus blog series, we will look at how we can add a little pizazz to our sales and marketing. Whilst it’s ultimately what we say that counts, it’s how we say it that determines whether anybody listens. We promise not to steer you towards silly gimmicks or tricks.

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Sales Mastery: Don’t Write, Telegraph

Elmer Wheeler, brilliant wordsmith, salesman, author and global speaker, was all about impacting sales performance through small changes. He created five selling principles that are extremely powerful in creating change in sales performance. In this article, you’ll learn about his second selling principle, “Don’t write, telegraph.” Read on for actionable advice on capturing your prospects

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Sales Mastery: Don’t Sell The Steak, Sell The Sizzle

In this article, you’ll learn the sales paradox and how that relates to the four types of sales people. You’ll gain insight into your sizzle, or the benefits of your products/services, and how you can better align with your sizzle in order to help your customers more effectively. We’ll take a look at how to

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How are you going to use your extra hour this weekend?

How to get ahead, hit the ground running in 2021 and take a leaf out of Google’s marketing plan! It’s one of my favourite weekends of the year – sad I know – but, if you’re anything like me, you’ll really love the luxury of that extra hour as the clocks go back. This year

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Camel: A horse designed by a committee

Manage Innovation in Your Business

In this article, we’re going to look at how to design and refine what you do as a business to best meet your customers’ needs. We’ll explore techniques for getting great feedback to fuel efficient creativity as well as the virtues of the “committee of one”. One of the problems many of us experience as

Read More »
Elmer Wheeler - Watch Your Bark

Sales Mastery: Watch Your Bark

Words are everything… and equally as important is how you say those words, especially to your customers. As professionals and business owners, it may be tricky at times to figure out what to say and how to speak to your target audience, but this article will guide you in the right direction. You’ll learn negative

Read More »
Elmer Wheeler - dont ask if ask which

Sales Mastery: Don’t Ask If, Ask Which

In part four of this sales mastery series based on the lessons of Elmer Wheeler, we explore why giving your customer the choice to do nothing doesn’t help either of you. In the article, we’ll be going over why choice is significant in doing business and how to figure out which choices you want to

Read More »

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