Tailored Coaching and Training Solutions for Every Stage
Your people and your goals drive everything we do. Whether you're leading a large team, just starting out, or somewhere in between, we offer tailored support to help you achieve your ambitions.
Place Marketing
Revitalise High Streets with place branding, events, and local business support. Ignite community pride, attract investment, and drive regeneration for vibrant, thriving places.
Start Up
From idea to launch, our expert coaches guide you through every step, ensuring confidence, avoiding pitfalls, and turning your dream into a successful business reality.
Growth Club
Join a collaborative forum to tackle business challenges. Our structured programme transforms your business, leading to sustainable, profitable growth through shared insights and mutual support.
Growth Coaching
Maximise your business potential with professional mentoring. Increase sales, efficiency, and sustainable growth. Gain critical outside perspectives to scale, expand, and innovate successfully.
Organisation Development
Navigate your organisation's growth or transformation. We offer structured support to enhance market position, streamline operations, and achieve strategic goals.
People Development
Unlock your team's potential with tailored training programs. Develop high-performance teams that drive positive change and deliver sustained, profitable growth.
Why Us?
If you have ambitions and you want to turn them into reality, we can support you to design and implement your pathway to get there.
- Proven track record since 2007
- Supporting over 2000 business start-ups and over 500 growing companies
- Tried & tested programmes of support from start-up to £50m+
- Measurable outcomes to dramatically improve businesses and places
Our Core Values - We endeavour to:
Be Curious
We believe curiosity drives growth and innovation
Do The Right Thing
We make decisions guided by empathy and integrity
Get Results
We deliver value to our clients, partners and communities
Our Five Guiding Principles
We're able to deliver on our core values so long as we adhere to our five guiding principles:
- Every coach and trainer at Good2Great has real world experience. We've been leaders, we've started businesses and we've experienced rapid business growth
- Our business is built on long-term relationships and we are good guys - when we remember this it's easier for us to make the right decisions
- We use technology, tools and systems to deliver high levels of consistency whilst also embracing flexibility to deliver highest levels of service
- Progress is progress. Incremental change lasts - we always look for the balance between done quick and done right
- Your sustainable profitable growth is our measure of success - it’s your ambition - not ours! We help it become reality
Google Reviews - Add A Review
Good2Great have been an amazing help and support, I am not sure I would be in business without them. The free start up course and ongoing mentoring sessions were invaluable - thank you!
Good 2 Great have been really helpful in learning about how to start a business from start to finish. Their workshops I have been attending have been educational and informative and very resourcefull would highly recommend them for business start ups. Great experience and so helpful :)
5 stars just isn't enough!A light at the end of the tunnel when I thought I'd exhausted all avenues. This course has been invaluable and marked a pivotal point in my small business.The online group sessions were informative and engaging and offered up a fresh perspective on some tried and tested ideas. 1 hour, once a week was the perfect duration and spacing for a busy Mom with 3 jobs.The one-to-one tutoring sessions are where the course really comes to life on a personal level. Michelle was so incredibly positive and tailored her advice each week to make sure it was very unique and relevant specifically to my business.I really did feel like I'd thrown my all at every opportunity and was still getting nowhere but Michelle put a fresh spin on things, offering new, novel and out of the box ideas and strategies, signposting me to relevant organisations and boosting my confidence.In just 3 x 1 hour sessions I feel we've made more progress than in the last 3 months on my own. You really have made such a difference. I cannot thank you enough!
I was hesitant to sign up to the Good2Great programme as I’m an artist and I wasn’t sure this was the right thing for me. I was wrong! It’s fantastic! The team, resources, modules, networking and mentoring you get access to are all brilliant. I’ve grown in confidence, taken my first tentative steps and set up my art business. I don’t think I would have taken this step if it wasn’t for Carole my business mentor and all the fantastic support I’ve received throughout the programme. I’ve grown in confidence and have a solid plan. Thank you!
Great experience from me! Jason Scott was very friendly and helpful in assisting me reach my goals, many thanks! 👍🏼
I have gained more knowledge and boost towards my journey relating to my Company. Thanks to the two days workshop and the personal adviser for their great job. Thanks a million
A great insightful course which I an thoroughly recommend. The course was professional and well presented. The follow up mentoring is certainly worth taking up and I found it so helpful. I have also been attending the Friday Hubs where it is a friendly environment to not only talk about business areas, but also to network. Thank you.
Good to great is brilliant they have gently reminded me of the passion I had in the beginning and kicked me up the bum to get it going. given me targets to set, and new perspectives on things, like marketing that I hadn't considered. Also through their expertise, they have given me the confidence to build something beautiful, profitable and customer centric which was what my business needed, while helping me to fine tune and hone my business admin skills. All of the advisers are really friendly and knowledgeable. I have especially liked working with Ally Benbow and Mark Wakely. if you're reading this and thinking of working with them..do it you wont regeret it.Signed, Samantha owner of The SweetDreams Bakery UK
The course I did was a 2-day business foundation workshop, and it is absolutely brilliant for anyone considering starting their own business and wants get get a deeper understanding of the fundamentals of running a successful company.This course has given me many new skills that I will implement in my business.Eddie was our business expert who was great at presenting the course and broke it down, so it was easy to understand how certain processes will benefit your business.This is such a great service that you offer and would highly recommend this to any new business owner or recently established company looking to improve their business acumen.Update*I have recently completed 3 coaching sessions with a Business Advisor - Rob Griffiths, who's insight, knowledge, advice and coaching on building a successful Recruitment business has been invaluable. Rob has a wealth of experience in this field so for me to get access to this service has been brilliant and has given me the tolls to be successful in this industry. Cant thank good2great enough for providing a brilliant service!
The Good 2 Great team are amazing and passionate about what they do, providing key business advice and support. Their funded online workshops for business 'start ups' provide structure and focus and they offer relaxed and friendly networking opportunities. Thank you all for your support so far.
I have completed good 2 great sessions, everyone is friendly and gives plenty of advice, If your looking at starting up your own business i would definitely recommend good 2 great to help as they have lots of knowledge on setting up, The business adviser i had craig was lovely gave me so much advise and ideas i thought were brilliant thank you craig hope to speak to you again soon.Regards Ally From CrownFam626 find us on Youtube and other social media platforms.
The Good2Great Business Foundation Workshop has been a really valuable learning experience. My only regret is that i didn’t sign up sooner. The 8 weekly sessions cover every aspect of starting a new business although sometimes constraints of time only allowed for a snapshot approach. My follow up 3 one-to-one mentoring sessions with a business advisor have been the most valuable. Mo helped me make a clear marketing and project plan and her enthusiasm was so encouraging i feel energised to go forward with my business and make it a success.
I completed the good2great business start up course, it was amazing I would recommend to anyone. My mentor Anna was amazing in my tailored mentor session. They both she have been invaluable resources!! Thank you.
A very informative and supportive fully funded course for business start ups. Timely reminders and extra snippets of information offered by the course instructors from their personal experiences during the masterclasses and via emails were very helpful and morale boosting.In particular, I found the advice from health and well-being advisor Michelle especially useful, inspiring and definitely an eye opener as to where I need to make improvements going into 2023!The networking has been great too - Love the Friday Hub Zoom.
The Good 2 Great Program has given me the tools, support, coaching, network and encouragement to create strong foundations for establishing my start-up consultancy business. The G2G team are awesome, I cannot recommend this program highly enough, it is essential for anyone who is starting out on setting up their own business.
It has been a pleasure working with Good2Great. The team are very supportive, responsive, and take the time to listen to what your business needs. I am grateful for all the advice and support I have received from them, and would highly recommend Johnny, Sally & the team. They provide regular networking opportunities and professional guidance to new businesses. Thank you Good2Great! Jeevan Punj
I have just completed my Goo2Great course and it was fantastic. Thank you to Johnny and the team for all you in-depth knowledge and help. You get taught by amazing Shropshire based business owners who teach the course and all give their own personal tip and knowledge.This has helped to guide me and be able to push my business to the next level.If you are starting out and have a great business idea then please do this course. This will guide you and give you so much help.
Being a new business owner and have never run my own business, it is hard to find your feet.Johnny and his team at Good2Great have been amazing. Growth Club has helped me grow, gain the tools and confidence I need to succeed.Johnny is always on hand with his friendly smile to help when you really need someone to talk too. His advice has never let me down.I thoroughly recommend Johnny & Good2Great to any new start-ups.Dave Barnes - WV Computers
I wouldn't hesitate to recommend Good2Great if you are considering starting your own business. I thoroughly enjoyed the sessions, they are informative and a great place to meet others also on their new business journey. I can't say enough nice things about my mentor Sally, knowledgeable, kind, patient and supportive. Thank you Sally and the Good2Great team.
I found Good2Great through a flourishing small business owner who had used them during her own business transition. It was the best discovery I have made.Both the group sessions and following one-to-ones with Sally have given me enormous confidence and a fantastic foundation of knowledge to proceed with my own plans in the future.Sally has been an incredible support; whilst my plans for my business have been put on hold due to current economic 'wobbliness' Sally has continued to help me shape my plans into a business that will last and backed my decision to wait rather than power ahead. Her knowledge of her locality and various business circles have been a godsend.The Good2Great programme can benefit those who have simply built an idea to those who have a much firmer foundation of their plans.Thank you Sally & Team for your support.
