Delivering Sustainable Profitable Growth Since 2007

Sally is the driving force behind Love Bridgnorth, Love Wellington, and Love Shifnal.

She has advised the government on community engagement. She founded and leads the Shropshire Town Centre Champions Group, which works to drive collaboration and is a board member of Visit Shropshire.

Having been a two-time finalist in the Great British High Street Awards she brings her expertise to the judging panel, helping to recognise and celebrate the very best of Britain’s high streets nationwide.

Mark is a dynamic business leader with over 25 years’ experience guiding organisations across public, private, and not-for-profit sectors through growth and change.

An award-winning entrepreneur and strategic advisor, he brings clarity, direction, and a proven ability to help businesses thrive—no matter the climate.

Eddie is an experienced business development leader and Head of Programme Delivery, responsible for managing funded business support programmes across South Staffordshire, Dudley, Shropshire, Telford and Wrekin and Worcestershire. He works closely with local councils and partners to design and deliver practical, results-driven support for small businesses. With a strong background in training, operations, and stakeholder engagement, Eddie helps businesses boost performance, improve leadership, and achieve sustainable growth.

Sylvie Cowell brings a wealth of experience in strategy, business development, and leading high-performing, cross-functional teams. With a strong track record in driving growth and operational excellence, she plays a key role in shaping and streamlining the organisation’s internal operations.

Sylvie oversees marketing, business development, customer service, office and event coordination, and contract compliance.

Tamsin, as the key source of customer contact, is here to answer questions, resolve concerns and ensure every client feels supported throughout their training and coaching experience with Good2Great, whilst ensuring smooth onboarding, engagement and satisfaction.

Helen Spickernell has extensive experience working in Luxembourg and roles across sales, account management, and running her own business.

Helen brings a wealth of experience and a passion for regional development to her role in Relationships and Business Development. Her natural ability to build strong, meaningful connections and her broad sector expertise will support Good2Great’s continued growth and impact across the region.

Jen ensures the smooth running of daily office functions and delivers support in all internal and external events. With a strong focus on organisation, communication, and efficiency, Jen manage’s everything from facilities and IT coordination to health and safety compliance. Jen play’s a key role in planning business expos, networking events, and Growth Club activities, always ensuring a professional and engaging experience.

Harriet brings a dynamic blend of creativity, strategic insight, and global experience to her role as Digital Marketing Executive. After training with the Chartered Institute of Marketing and gaining hands-on experience in the FinTech industry, she went on to establish her own successful marketing business.

Specialising in social media, content marketing, and copywriting, Harriet has worked with clients across the UK, USA, France, New Zealand, and Saudi Arabia—particularly within the business coaching, leadership, organisational development, and tech sectors.

Jenna Humphreys brings a creative edge and a people-first mindset to her role as Places Operations Assistant. With a first-class degree in Television and Radio Production and a diploma in Creative Media, she combines her media background with strong organisational and communication skills.

Before joining Good2Great, Jenna gained valuable experience in administrative and customer-facing roles across local businesses. Jenna is passionate about contributing to projects that support people and places, blending creativity with a hands-on approach to community impact.