A solution for everyone

The people in your business and the people you serve are at the heart of everything we do.

Depending on who you are, where you are and what stage you’re at, we have support tailored to meet your needs. So whether you’re heading up a business with hundreds of staff, right at the start of your journey or somewhere in between, there is a solution to help you realise your goals and ambitions…

Place Marketing

The creation of regenerated and vibrant places to reverse the trend of High Street decline. Using a process of place branding, communication, events and local business support to develop a heightened sense of pride, the right conditions for investment and regeneration can be created.

Start Up

Support for every step of the way from idea to launch. Expert coaches provide the knowledge to avoid the pitfalls and the confidence to face any challenge and turn your dream into successful reality.

Growth Club

A collaborative forum to share challenges in a mutually supportive environment, with a structured programme to dramatically transform your business and lead to sustainable, profitable growth.

Growth Coaching

Unlock the potential in your business with professional mentoring to grow sales, increase efficiency and create sustainable profitable growth. Whether you’re scaling to meet demand, expanding through acquisition, accessing new markets, or developing new products – an outside perspective is critical.

Organisation Development

Is your organisation at a crossroads in its evolution? Good2Great can support organisations looking to grow, streamline or enhance their market position through our structured process.

People Development

High performance teams are the route to unlocking the potential in your business and creating positive change. Development of your key people through bespoke training programmes will deliver profitable growth.


Why Us?

If you have ambitions and you want to turn them into reality, we can support you to design and implement your pathway to get there.

  • Proven track record since 2007
  • Supporting over 1500 business start-ups and over 500 growing companies
  • Broad packages of support from start-up to £10m+
  • Measurable outcomes to dramatically improve businesses and places

Our Core Principles

Real Experience

Coaches have real world experience of running their own business as well as senior corporate experience.

First Class Support

It’s your dream - not ours. We’re with you to help you realise your ambitions and dreams.


Balancing people and technology to support delivery of client services to improve quality and consistency and deliver real growth and efficiencies.

Part of the Team

You don’t hire Good2Great, you join us…

Google Reviews - Add A Review

Kerry CoppenKerry Coppen
10:00 28 Feb 23
A very informative and supportive fully funded course for business start ups. Timely reminders and extra snippets of information offered by the course instructors from their personal experiences during the masterclasses and via emails were very helpful and morale boosting.In particular, I found the advice from health and well-being advisor Michelle especially useful, inspiring and definitely an eye opener as to where I need to make improvements going into 2023!The networking has been great too - Love the Friday Hub Zoom.
caroline masoncaroline mason
16:42 15 Feb 23
The Good 2 Great Program has given me the tools, support, coaching, network and encouragement to create strong foundations for establishing my start-up consultancy business. The G2G team are awesome, I cannot recommend this program highly enough, it is essential for anyone who is starting out on setting up their own business.
12:39 22 Dec 22
It has been a pleasure working with Good2Great. The team are very supportive, responsive, and take the time to listen to what your business needs. I am grateful for all the advice and support I have received from them, and would highly recommend Johnny, Sally & the team. They provide regular networking opportunities and professional guidance to new businesses. Thank you Good2Great! Jeevan Punj
Craig ThomasCraig Thomas
09:17 14 Oct 22
I have just completed my Goo2Great course and it was fantastic. Thank you to Johnny and the team for all you in-depth knowledge and help. You get taught by amazing Shropshire based business owners who teach the course and all give their own personal tip and knowledge.This has helped to guide me and be able to push my business to the next level.If you are starting out and have a great business idea then please do this course. This will guide you and give you so much help.
Dave BarnesDave Barnes
10:47 05 May 22
Being a new business owner and have never run my own business, it is hard to find your feet.Johnny and his team at Good2Great have been amazing. Growth Club has helped me grow, gain the tools and confidence I need to succeed.Johnny is always on hand with his friendly smile to help when you really need someone to talk too. His advice has never let me down.I thoroughly recommend Johnny & Good2Great to any new start-ups.Dave Barnes - WV Computers
Kaye HeseltineKaye Heseltine
10:10 07 Apr 22
I wouldn't hesitate to recommend Good2Great if you are considering starting your own business. I thoroughly enjoyed the sessions, they are informative and a great place to meet others also on their new business journey. I can't say enough nice things about my mentor Sally, knowledgeable, kind, patient and supportive. Thank you Sally and the Good2Great team.
Kayleigh BlakeKayleigh Blake
10:42 01 Apr 22
I found Good2Great through a flourishing small business owner who had used them during her own business transition. It was the best discovery I have made.Both the group sessions and following one-to-ones with Sally have given me enormous confidence and a fantastic foundation of knowledge to proceed with my own plans in the future.Sally has been an incredible support; whilst my plans for my business have been put on hold due to current economic 'wobbliness' Sally has continued to help me shape my plans into a business that will last and backed my decision to wait rather than power ahead. Her knowledge of her locality and various business circles have been a godsend.The Good2Great programme can benefit those who have simply built an idea to those who have a much firmer foundation of their plans.Thank you Sally & Team for your support.

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