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Delivering Sustainable Profitable Growth Since 2007

Our vision is to be a driving force for local economic prosperity through business success.

What sets our business processes apart, is our combination of customised, strategic analysis systems and professional business advice.

What this means to you is that, we provide the ongoing development of your own personal knowledge & skills to deliver meaningful transformative results.

We focus our support in three key areas…

Business Growth
Start-Ups
Places & Towns

“When we started Good2Great, we decided we wanted to make a difference to the place where we live.

We know business, so we decided we could use that to assist individual businesses to succeed because it’s our belief that thriving businesses support thriving communities.

So what we’ve done is develop a series of training programmes and coaching systems which, whatever stage you’re at, will help you to realise your business dreams and ambitions.”

Johnny Themans, Founder

Meet The Team

Johnny Themans, MCIM, MSc

Co-founder, Director

Johnny is a seasoned business leader, coach, and entrepreneur with over 20 years in senior roles and expertise in strategic planning, marketing, and business growth.

Co-founder of Good2Great, he has supported over 2,000 businesses in achieving sustainable success. Holding a Master’s in Organisation Development and Chartered Marketer accreditation, Johnny is known for his strategic vision and practical no no-nonsense approach to delivering sustainable results.

Sally Themans, MIPM

Head of Place Marketing

Sally is the driving force behind Love Bridgnorth, Love Wellington, and Love Shifnal.

She has advised the government on community engagement. She founded and leads the Shropshire Town Centre Champions Group, which works to drive collaboration and is a board member of Visit Shropshire.

Having been a two-time finalist in the Great British High Street Awards she brings her expertise to the judging panel, helping to recognise and celebrate the very best of Britain’s high streets nationwide.

Eddie Allan

Head of Programme Delivery

Eddie is an experienced business development leader and Head of Programme Delivery, responsible for managing funded business support programmes across South Staffordshire, Dudley, Shropshire, Telford and Wrekin and Worcestershire. He works closely with local councils and partners to design and deliver practical, results-driven support for small businesses. With a strong background in training, operations, and stakeholder engagement, Eddie helps businesses boost performance, improve leadership, and achieve sustainable growth.

Sylvie Cowell

Business Operations Manager

Sylvie Cowell brings a wealth of experience in strategy, business development, and leading high-performing, cross-functional teams. With a strong track record in driving growth and operational excellence, she plays a key role in shaping and streamlining the organisation’s internal operations.

Sylvie oversees marketing, business development, customer service, office and event coordination, and contract compliance.

Helen Spickernell

Relationships and Business Development Manager

Helen Spickernell has extensive experience working in Luxembourg and roles across sales, account management, and running her own business.

Helen brings a wealth of experience and a passion for regional development to her role in Relationships and Business Development. Her natural ability to build strong, meaningful connections and her broad sector expertise will support Good2Great’s continued growth and impact across the region.

Jen Ridley-Towns

Operations and Events Coordinator

Jen ensures the smooth running of daily office functions and delivers support in all internal and external events. With a strong focus on organisation, communication, and efficiency, Jen manage’s everything from facilities and IT coordination to health and safety compliance. Jen play’s a key role in planning business expos, networking events, and Growth Club activities, always ensuring a professional and engaging experience.

Jaryn Goelst

Marketing Lead

Jaryn brings hands-on experience in building and scaling brands across multiple sectors, from e-commerce and technology to hospitality and lifestyle.

Having co-founded and grown over 11 brands, he understands the challenges business owners face and the strategies that drive sustainable growth.

At Good2Great, he combines commercial insight with a collaborative approach to strengthen programmes, amplify impact, and help more businesses thrive. Outside of work, he’s most often found trail running, cooking, or chasing after his dachshund, Dude.

Jenna Humphreys

Place Operations Admin

Jenna Humphreys brings a creative edge and a people-first mindset to her role as Places Operations Assistant. With a first-class degree in Television and Radio Production and a diploma in Creative Media, she combines her media background with strong organisational and communication skills.

Before joining Good2Great, Jenna gained valuable experience in administrative and customer-facing roles across local businesses. Jenna is passionate about contributing to projects that support people and places, blending creativity with a hands-on approach to community impact.

Google Reviews

Laurie Green

11:09 04 Aug 25

From start to finish, my experience was fantastic! I had a brilliant one to one support coach named Jason Scott. I struggle with ADHD, and he helped me put my anxiety at ease when I found some of the tasks a bit overwhelming. For anyone thinking about taking the leap with Good 2 Great, I would highly recommend to!

Dawn Williams

08:05 28 Jul 25

I started out with my fibre art business as a hobby just over a year ago. I have completed the Good 2 Great sessions which were very helpful to take the next step. Once completed you then have 1-1 sessions to focus more on what you need help with. My mentor was Jason Scott and he has been amazing! My business is now official (Country Creations From The Barn ), Jason helped me with all the information I needed to take that next step. He has talked me through the figures and understanding the running of a business. If you are unsure where to start to grow your business, please dont hesitate to get in touch with Good 2 Great.

Elise Bailey

16:42 23 Jun 25

Had a great time talking all thing business with Nick Bastock. Experienced business owner, offering excellent advice relying on his previous responsibilities to substantiate his ideas and guidance. Extremely engaging and cannot recommend him highly enough as a Business Coach. Thanks for your time Nick!

Emily Nickless

10:10 20 May 25

Thanks to the programme and support from my Good2Great coach, I've been able to take my business to a whole new level. I was able to get the clarity I needed, create a solid business plan, and start thinking about my business in ways I hadn’t before. It really reignited my passion and determination! Now, I’ve got a clear roadmap and feel so much more confident in my next steps. I can’t recommend this programme enough - it truly made all the difference.

Matt ward

14:17 24 Apr 25

A great four week programme for small businesses. it really opens your eyes to what you do well, what you can do better and what you didn't even realise that you were not doing.
Nick is a very knowledgeable coach with years of business experience.

Lets all hope the Government continue to fund such programmes and realise the importance of small businesses to the economy.

Leroy

08:53 23 Apr 25

Ive had a great experience on the programme as it has allowed me to think more strategically about how to place my services. Jason Scott has been ace during this journey as he was focused on creating a model that works for real. Cant think of how it cold have been improved other than by biscuits! Hard to do when virtual. Nice one Jason!

Sam Bodkin

17:59 14 Apr 25

I’ve just completed the Business Growth Programme with Good 2 Great, and I can’t recommend it highly enough. The entire experience has been exceptional. My coach, Pippa, has been incredibly supportive—helping me to not only develop a clear path to growth but also understand how to continually refine and implement it.

Thanks to the programme, I now have a focused strategy and a much better appreciation for the value of taking time to plan, review, and act intentionally. I’m truly grateful for the opportunity to learn with G2G, and especially for Pippa’s upbeat, insightful, and motivating guidance throughout the journey.

If you get the chance to work with Good 2 Great—take it! You won’t regret it.

Beatrice

18:30 04 Apr 25

I cannot recommend Jason Scott enough! I’ve had the privilege of receiving coaching sessions from him, and they’ve been nothing short of invaluable for my entrepreneurial journey. His guidance has been incredibly useful, providing me with tools, strategies, and insights that I can immediately apply to my new business. Not only did Jason help me clarify my vision and set achievable goals, but he also connected me with an amazing network of professionals who I’m sure will be a huge asset to my growth. Jason is not just a coach – he’s a true mentor. His expertise, generosity, and unwavering dedication to seeing me succeed will have a lasting impact. Thank you, Jason!"

Stephen Markham

15:52 22 Mar 25

I would recommend Good 2 Great to anyone wishing to start a business. Both the Business Foundation Workshop and the three mentoring sessions were most helpful in structuring ones thoughts on ones business and getting a deeper insight into the start up process. The work materials were very professionally presented and the mentoring and delivery by the business advisors was first class.

Laura Vyse

12:11 14 Mar 25

So far in my new journey into the business world, Good2Great have offered support through the online workshops and resources, along with the 1-2-1 business coach meetings for more personalised and specific support based on where you are in your current business journey. I want to say a special thank you to my 1-2-1 coach Shirley, as she has given me a new outlook on how to approach, and essential factors to consider setting myself up.

Craig Woodward

13:10 30 Jan 25

I recently completed the Start Up Programme and found it incredibly insightful—even as I head into my third year in business, it was hugely beneficial. Huge thanks to Tamsin Preece for keeping everything well-organized, Sarah Hooper for her engaging presentations, and Dawn Sutton for her valuable 1-1 sessions that helped shape my next steps. The team is fantastic!

I run Virtual Golf Hut, offering a fun and immersive golf simulator experience for events and parties, as well as Community Golf Sessions for team-building. Highly recommend this programme!

Judith Nwafor

22:42 24 Jan 25

It was great experience with Good2great, the tutors were all fantastic. Rob was amazing for putting me through with my business plan. Thank you, I will highly recommend good2great to family, and friends

Ahmed Abdullah

18:04 24 Jan 25

I found the mentoring to be very valuable and has rekindled my spirits and opened awareness of opportunities. I am sure soon will have great news to report.The training and Mentoring really equipped me for the challenges ahead. Thank you.

Victoria Mack

17:45 03 Jan 25

I recently attended a two day workshop as i'm launching a new business in 2025. The course content was clearly structured and delegates were encouraged to take part in discussions. The workshop materials and access to an online library of resources has been invaluable to me. Following the workshop each business receives 3hrs worth of business support and this has really focused me on my business planning and forecasting. I'd highly recommend working with Good2Great i'm really grateful for the ongoing support i've received from Eddie and Jason.

Bally Bratch-Msyk

17:32 28 Dec 24

Brilliant help and support if you are starting a new business, with so many aspects to help you with.
Thanks so much.

singlemommylife yolo

13:58 18 Dec 24

Cannot thank Michelle and tasmin enough. I had a clear idea of what I wanted to achieve but was stuck putting things into place possibly due to me slightly panicking and over thinking things. I'm really please I took the time to do the 8 week course and then had the 1 2 1 sessions with Michelle as it really gave me the confidence to get my buisness going

Thank you so much

Laura Ellis

Babs

14:21 30 Nov 24

Good2Great offered me great support in starting my new business. Every information was very helpful. I would highly recommend them.

Quinton Hillocks

11:03 28 Nov 24

Jason was a very positive & helpful mentor. Listening well & coming up with tailored ideas for my business from the info he'd received from. Things aren't great for me at this moment yet but I'm a lot more optimistic about the direction I can go now.

Jim Stanistreet

16:50 25 Nov 24

I would like to thank you for the work you and your team have been doing with my son since we signed him up to the Good2Great Growth Club a few months ago.

He joined the firm in late 2023. Whilst I am doing my best to train him in the arts of running a business I am also aware that a father and son relationship isn’t necessarily the best environment in which to achieve this.

Being able to place him in the hands of an external coaching team has been an absolute god send to me, and I am delighted with the progress you have made with him so far. I look forward to the continuing relationship and will also be recommending the programme to anybody I can in a similar position

Jo Plimmer

20:07 18 Nov 24

Great support from Nicole Nd the team at Good 2 Great through the Telford Growth Enabler - thanks for all your help!

Moogies Media

14:02 31 Oct 24

Thank you to Craig for all your help and coaching to enable us to take our business to the next level. We feel set for 2025 and beyond.

Henry Surfnet

22:55 30 Oct 24

The coaching support sessions where very helpful as they were practical in terms of really starting a business. I received the needed support from my coach, Mo and was able to come up with a Business Plan which I intend to use for my SME Grants application.
Thanks to Good2Great! It has been a worthwhile journey:)

The Truth

16:52 30 Oct 24

@guardtheftauto - facebook, instagram, LinkedIn and TikTok.
Eddie and Tamsin and Jason have been absolutely fantastic. They are highly knowledgeable and patient, but most of all, they have a genuine desire and care for what they do and the people they work with. The workshop was absolutely essential and an eye opener for a full host of business aspects such as marketing, finance and much more. Jason was appointed to me as my 1 to 1 mentor and he has been absolutely fantastic and hands on involved in helping me carve and design aspects of my business and how to best steer it. There is a huge range of professional aftercare and support including resources that are friendly, professional and easy to with the intent of having a good impact. This course is a must and has been incredibly rewarding and inspiring. Well done to all at G2G.

Sue B

14:34 23 Oct 24

If you are setting up a business this is the place to go for a course that covers all you need to know. Excellent content, very well delivered brilliant support network. Definitely recommend.

Adam Kyriakou

16:43 20 Oct 24

I took an 8 week course with one to one support afterwards. I feel like it was very helpful, and I do feel more confident moving forward with my business now.

Carl Jolly

16:36 16 Oct 24

Good2Great were so helpful and knowledgeable while supporting my business startup. They have been supporting me one-to-one for a few weeks now and I've gained so much information and skills to take my business forward with confidence. I highly recommend them, and such a friendly approachable team of experts who identify which areas you need help most.

Joanne Wightman

22:27 27 Sep 24

Good2Great have been an amazing help and support, I am not sure I would be in business without them. The free start up course and ongoing mentoring sessions were invaluable - thank you!

Tina Maria

13:07 16 Sep 24

Good 2 Great have been really helpful in learning about how to start a business from start to finish. Their workshops I have been attending have been educational and informative and very resourcefull would highly recommend them for business start ups. Great experience and so helpful :)

Liz Anson

08:57 05 Sep 24

5 stars just isn't enough!
A light at the end of the tunnel when I thought I'd exhausted all avenues. This course has been invaluable and marked a pivotal point in my small business.

The online group sessions were informative and engaging and offered up a fresh perspective on some tried and tested ideas. 1 hour, once a week was the perfect duration and spacing for a busy Mom with 3 jobs.

The one-to-one tutoring sessions are where the course really comes to life on a personal level. Michelle was so incredibly positive and tailored her advice each week to make sure it was very unique and relevant specifically to my business.

I really did feel like I'd thrown my all at every opportunity and was still getting nowhere but Michelle put a fresh spin on things, offering new, novel and out of the box ideas and strategies, signposting me to relevant organisations and boosting my confidence.

In just 3 x 1 hour sessions I feel we've made more progress than in the last 3 months on my own. You really have made such a difference. I cannot thank you enough!

jodie Oakeshott

11:22 02 Sep 24

I was hesitant to sign up to the Good2Great programme as I’m an artist and I wasn’t sure this was the right thing for me. I was wrong! It’s fantastic! The team, resources, modules, networking and mentoring you get access to are all brilliant. I’ve grown in confidence, taken my first tentative steps and set up my art business. I don’t think I would have taken this step if it wasn’t for Carole my business mentor and all the fantastic support I’ve received throughout the programme. I’ve grown in confidence and have a solid plan. Thank you!

Luke Jancso

12:57 23 Aug 24

Great experience from me! Jason Scott was very friendly and helpful in assisting me reach my goals, many thanks! 👍🏼

Henry Nakah

11:33 23 Aug 24

I have gained more knowledge and boost towards my journey relating to my Company. Thanks to the two days workshop and the personal adviser for their great job. Thanks a million

Lesley Quinn

19:19 21 Aug 24

A great insightful course which I an thoroughly recommend. The course was professional and well presented. The follow up mentoring is certainly worth taking up and I found it so helpful. I have also been attending the Friday Hubs where it is a friendly environment to not only talk about business areas, but also to network. Thank you.

samantha Willetts

14:23 06 Aug 24

Good to great is brilliant they have gently reminded me of the passion I had in the beginning and kicked me up the bum to get it going. given me targets to set, and new perspectives on things, like marketing that I hadn't considered. Also through their expertise, they have given me the confidence to build something beautiful, profitable and customer centric which was what my business needed, while helping me to fine tune and hone my business admin skills. All of the advisers are really friendly and knowledgeable. I have especially liked working with Ally Benbow and Mark Wakely. if you're reading this and thinking of working with them..do it you wont regeret it.
Signed, Samantha owner of The SweetDreams Bakery UK

Matt Lain

10:22 19 Jul 24

The course I did was a 2-day business foundation workshop, and it is absolutely brilliant for anyone considering starting their own business and wants get get a deeper understanding of the fundamentals of running a successful company.

This course has given me many new skills that I will implement in my business.

Eddie was our business expert who was great at presenting the course and broke it down, so it was easy to understand how certain processes will benefit your business.

This is such a great service that you offer and would highly recommend this to any new business owner or recently established company looking to improve their business acumen.

Update*

I have recently completed 3 coaching sessions with a Business Advisor - Rob Griffiths, who's insight, knowledge, advice and coaching on building a successful Recruitment business has been invaluable. Rob has a wealth of experience in this field so for me to get access to this service has been brilliant and has given me the tolls to be successful in this industry. Cant thank good2great enough for providing a brilliant service!

Anne Marie Craddock

06:43 13 Jul 24

The Good 2 Great team are amazing and passionate about what they do, providing key business advice and support. Their funded online workshops for business 'start ups' provide structure and focus and they offer relaxed and friendly networking opportunities. Thank you all for your support so far.

ally mills

08:34 28 Jun 24

I have completed good 2 great sessions, everyone is friendly and gives plenty of advice, If your looking at starting up your own business i would definitely recommend good 2 great to help as they have lots of knowledge on setting up, The business adviser i had craig was lovely gave me so much advise and ideas i thought were brilliant thank you craig hope to speak to you again soon.
Regards Ally From CrownFam626 find us on Youtube and other social media platforms.

AccessAllAreasAgency

14:43 18 Jun 24

The Good2Great Business Foundation Workshop has been a really valuable learning experience. My only regret is that i didn’t sign up sooner. The 8 weekly sessions cover every aspect of starting a new business although sometimes constraints of time only allowed for a snapshot approach. My follow up 3 one-to-one mentoring sessions with a business advisor have been the most valuable. Mo helped me make a clear marketing and project plan and her enthusiasm was so encouraging i feel energised to go forward with my business and make it a success.

Jenny Hartley

16:07 05 Jun 24

I completed the good2great business start up course, it was amazing I would recommend to anyone. My mentor Anna was amazing in my tailored mentor session. They both she have been invaluable resources!! Thank you.

Kerry Coppen

10:00 28 Feb 23

A very informative and supportive fully funded course for business start ups. Timely reminders and extra snippets of information offered by the course instructors from their personal experiences during the masterclasses and via emails were very helpful and morale boosting.
In particular, I found the advice from health and well-being advisor Michelle especially useful, inspiring and definitely an eye opener as to where I need to make improvements going into 2023!
The networking has been great too - Love the Friday Hub Zoom.

caroline mason

16:42 15 Feb 23

The Good 2 Great Program has given me the tools, support, coaching, network and encouragement to create strong foundations for establishing my start-up consultancy business. The G2G team are awesome, I cannot recommend this program highly enough, it is essential for anyone who is starting out on setting up their own business.

J P

12:39 22 Dec 22

It has been a pleasure working with Good2Great. The team are very supportive, responsive, and take the time to listen to what your business needs. I am grateful for all the advice and support I have received from them, and would highly recommend Johnny, Sally & the team. They provide regular networking opportunities and professional guidance to new businesses. Thank you Good2Great! Jeevan Punj

Craig Thomas

09:17 14 Oct 22

I have just completed my Goo2Great course and it was fantastic. Thank you to Johnny and the team for all you in-depth knowledge and help. You get taught by amazing Shropshire based business owners who teach the course and all give their own personal tip and knowledge.

This has helped to guide me and be able to push my business to the next level.

If you are starting out and have a great business idea then please do this course. This will guide you and give you so much help.

Dave Barnes

10:47 05 May 22

Being a new business owner and have never run my own business, it is hard to find your feet.

Johnny and his team at Good2Great have been amazing. Growth Club has helped me grow, gain the tools and confidence I need to succeed.

Johnny is always on hand with his friendly smile to help when you really need someone to talk too. His advice has never let me down.

I thoroughly recommend Johnny & Good2Great to any new start-ups.

Dave Barnes - WV Computers

Kaye Heseltine

10:10 07 Apr 22

I wouldn't hesitate to recommend Good2Great if you are considering starting your own business. I thoroughly enjoyed the sessions, they are informative and a great place to meet others also on their new business journey. I can't say enough nice things about my mentor Sally, knowledgeable, kind, patient and supportive. Thank you Sally and the Good2Great team.

Kayleigh Blake

10:42 01 Apr 22

I found Good2Great through a flourishing small business owner who had used them during her own business transition. It was the best discovery I have made.
Both the group sessions and following one-to-ones with Sally have given me enormous confidence and a fantastic foundation of knowledge to proceed with my own plans in the future.
Sally has been an incredible support; whilst my plans for my business have been put on hold due to current economic 'wobbliness' Sally has continued to help me shape my plans into a business that will last and backed my decision to wait rather than power ahead. Her knowledge of her locality and various business circles have been a godsend.
The Good2Great programme can benefit those who have simply built an idea to those who have a much firmer foundation of their plans.
Thank you Sally & Team for your support.

Delivering Sustainable Profitable Growth Since 2007

We focus our support in three key areas…

Business Growth

Start-Ups

Places & Towns

Testimonials

Google Reviews

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