On this episode of the Saturday Strategy Podcast:
An introduction to content marketing - What it is, how to do it and why it matters...
Six reasons why you need killer content:
- Improve your SEO and website rankings
- Showcase your business
- Establish your credibility and reinforce your brand
- Target different channels and audiences
- Create a library of material
- Generate leads and sales
All this is covered in Kim's recent blog called 'Creating Killer Content'
You can contact Kim on:
About the Saturday Strategy Podcast
All too often, whilst we’re running our businesses, we’re just too busy to learn everything we need to learn. And the upshot of this is that staying ahead of the curve is just about impossible.
That’s why we’ve developed this practical business strategy podcast for business owners. We aim to provide you with regular bite-sized easy access to carefully chosen experts. We can then rely on them to solve this problem by telling us what we need to know – so we can cut through the crap and get on with growing our business…