Delivering Sustainable Profitable Growth Since 2007

As the driving force behind Love Bridgnorth, Love Wellington, and Love Shifnal, Sally has helped instill community pride and boost local support and investment for high streets through impactful campaigns.

On a national level, Sally has advised MHCLG on community engagement. She founded and leads the Shropshire Town Centre Champions Group, which works to drive collaboration and is a board member of Visit Shropshire.

Having been a two-time finalist in the Great British High Street Awards she brings her expertise to the judging panel, helping to recognise and celebrate the very best of Britain’s high streets nationwide.

Sylvie Cowell brings a wealth of experience in strategy, business development, and leading high-performing, cross-functional teams. With a strong track record in driving growth and operational excellence, she plays a key role in shaping and streamlining the organisation’s internal operations.

As Business Operations Manager, Sylvie oversees marketing, business development, customer service, office and event coordination, and contract compliance. Her focus is on enhancing efficiency, supporting scalable and sustainable growth, and ensuring the business continues to deliver a high standard of service as it evolves.

Helen Spickernell grew up on a Shropshire farm, where a deep sense of community and a strong work ethic were instilled early on. Her career has taken her from rural roots to international experience, including time spent living in Luxembourg, and into roles across sales, account management, and running her own business.

Now back in Shropshire, Helen brings a wealth of experience and a passion for regional development to her role as Head of Relationships and Business Development. Her natural ability to build strong, meaningful connections and her broad sector expertise will support Good2Great’s continued growth and impact across the region.

As Operations and Events Coordinator at Good2Great, Jen ensures the smooth running of daily office functions and delivers support in all internal and external events. With a strong focus on organisation, communication, and efficiency, Jen manage’s everything from facilities and IT coordination to health and safety compliance. Play’s a key role in planning business expos, networking events, and Growth Club activities, always ensuring a professional and engaging experience. Proactive and detail-oriented, Jen is committed to enhancing operational excellence across the business.

Harriet Cox brings a dynamic blend of creativity, strategic insight, and global experience to her role as Digital Marketing Executive. After training with the Chartered Institute of Marketing and gaining hands-on experience at a fast-growing start-up, she went on to establish her own successful marketing business.

Specialising in social media, content marketing, and copywriting, Harriet has worked with clients across the UK, USA, France, New Zealand, and Saudi Arabia—particularly within the business coaching, leadership, organisational development, and tech sectors. Driven by a passion for empowering small businesses and championing women in business, she’s committed to helping brands grow with clarity, consistency, and impact.

Jenna Humphreys brings a creative edge and a people-first mindset to her role as Places Operations Assistant. With a first-class degree in Television and Radio Production and a diploma in Creative Media, she combines her media background with strong organisational and communication skills.

Before joining Good2Great, Jenna gained valuable experience in administrative and customer-facing roles across local businesses. Jenna is passionate about contributing to projects that support people and places, blending creativity with a hands-on approach to community impact.