Start In South Staffs
Please note, this programme is now closed
Tired of living someone else’s dream? Take control of your life. Help to get your new business venture off to a flying start.
Time, money and knowhow are your most precious of resources… often though, for many business owners, one or all are in short supply. Our purpose is to help you create more of all three to provide you with choices for your business and your life.
We started Good2Great in 2007 to dramatically improve the fortunes of owner operated businesses in Shropshire and the neighbouring counties.
Since then we’ve developed our systems and customer base and now provide regular support to thousands of businesses across the UK.
Fill in the form below to sign up for the next launch
Hear from successful business owners we’ve helped
Nick is a very knowledgeable coach with years of business experience.
Lets all hope the Government continue to fund such programmes and realise the importance of small businesses to the economy.
Thanks to the programme, I now have a focused strategy and a much better appreciation for the value of taking time to plan, review, and act intentionally. I’m truly grateful for the opportunity to learn with G2G, and especially for Pippa’s upbeat, insightful, and motivating guidance throughout the journey.
If you get the chance to work with Good 2 Great—take it! You won’t regret it.
I run Virtual Golf Hut, offering a fun and immersive golf simulator experience for events and parties, as well as Community Golf Sessions for team-building. Highly recommend this programme!
Thanks so much.
Thank you so much
Laura Ellis
He joined the firm in late 2023. Whilst I am doing my best to train him in the arts of running a business I am also aware that a father and son relationship isn’t necessarily the best environment in which to achieve this.
Being able to place him in the hands of an external coaching team has been an absolute god send to me, and I am delighted with the progress you have made with him so far. I look forward to the continuing relationship and will also be recommending the programme to anybody I can in a similar position
Thanks to Good2Great! It has been a worthwhile journey:)
Eddie and Tamsin and Jason have been absolutely fantastic. They are highly knowledgeable and patient, but most of all, they have a genuine desire and care for what they do and the people they work with. The workshop was absolutely essential and an eye opener for a full host of business aspects such as marketing, finance and much more. Jason was appointed to me as my 1 to 1 mentor and he has been absolutely fantastic and hands on involved in helping me carve and design aspects of my business and how to best steer it. There is a huge range of professional aftercare and support including resources that are friendly, professional and easy to with the intent of having a good impact. This course is a must and has been incredibly rewarding and inspiring. Well done to all at G2G.
A light at the end of the tunnel when I thought I'd exhausted all avenues. This course has been invaluable and marked a pivotal point in my small business.
The online group sessions were informative and engaging and offered up a fresh perspective on some tried and tested ideas. 1 hour, once a week was the perfect duration and spacing for a busy Mom with 3 jobs.
The one-to-one tutoring sessions are where the course really comes to life on a personal level. Michelle was so incredibly positive and tailored her advice each week to make sure it was very unique and relevant specifically to my business.
I really did feel like I'd thrown my all at every opportunity and was still getting nowhere but Michelle put a fresh spin on things, offering new, novel and out of the box ideas and strategies, signposting me to relevant organisations and boosting my confidence.
In just 3 x 1 hour sessions I feel we've made more progress than in the last 3 months on my own. You really have made such a difference. I cannot thank you enough!
Signed, Samantha owner of The SweetDreams Bakery UK
This course has given me many new skills that I will implement in my business.
Eddie was our business expert who was great at presenting the course and broke it down, so it was easy to understand how certain processes will benefit your business.
This is such a great service that you offer and would highly recommend this to any new business owner or recently established company looking to improve their business acumen.
Update*
I have recently completed 3 coaching sessions with a Business Advisor - Rob Griffiths, who's insight, knowledge, advice and coaching on building a successful Recruitment business has been invaluable. Rob has a wealth of experience in this field so for me to get access to this service has been brilliant and has given me the tolls to be successful in this industry. Cant thank good2great enough for providing a brilliant service!
Regards Ally From CrownFam626 find us on Youtube and other social media platforms.
In particular, I found the advice from health and well-being advisor Michelle especially useful, inspiring and definitely an eye opener as to where I need to make improvements going into 2023!
The networking has been great too - Love the Friday Hub Zoom.
This has helped to guide me and be able to push my business to the next level.
If you are starting out and have a great business idea then please do this course. This will guide you and give you so much help.
Johnny and his team at Good2Great have been amazing. Growth Club has helped me grow, gain the tools and confidence I need to succeed.
Johnny is always on hand with his friendly smile to help when you really need someone to talk too. His advice has never let me down.
I thoroughly recommend Johnny & Good2Great to any new start-ups.
Dave Barnes - WV Computers
Both the group sessions and following one-to-ones with Sally have given me enormous confidence and a fantastic foundation of knowledge to proceed with my own plans in the future.
Sally has been an incredible support; whilst my plans for my business have been put on hold due to current economic 'wobbliness' Sally has continued to help me shape my plans into a business that will last and backed my decision to wait rather than power ahead. Her knowledge of her locality and various business circles have been a godsend.
The Good2Great programme can benefit those who have simply built an idea to those who have a much firmer foundation of their plans.
Thank you Sally & Team for your support.

Match-Funded Start Up Programmes
The beginning of your ‘start-up journey’ is likely to be one of the most exciting things you’ve contemplated. At the same time, though, it may well be one of the most worrying.
The good news is that every member of our coaching team has started and run their own business… We know what it takes and how to best support you so that you can realise your dream of successfully starting and running your own business.
If you're based in South Staffs, you can access all this support for FREE.
If you’re based elsewhere, Good2Great can still support you – your personal circumstances will determine what’s available to you, so please register your interest and we’ll have a chat.

How It Works
All the support you need to get your business off the ground.
Our South Staffs programmes are flexible to suit your learning style! Choose from:
- Four online workshops with a choice of day
- A mix of online workshops or face-to-face intensive workshops
- 2 days of intensive workshops covering the entire programme (see below)

Dates and Times
Our next lot of workshops are coming soon.
Testimonials

The advice given by Good2Great helped me to plan my priorities to deal with the busy times.
Duncan McGregor | Planet Doughnut

Good2Great helped reassure me through the early stages, when it can feel like a very lonely place.
Jane D'Arcy | Coffe at d'Arcys

We didn't want to make any mistakes and being able to learn from experts for free meant we avoided the pitfalls.
Luke Boxall | Worm Soil

Good2Great have been an amazing support and encouragement to me at a time when I felt both excited but also completely overwhelmed. The 8 week programme reassured me that I've been on the right path for most of my journey and has given me lots to explore to make sure my business can succeed right from the outset
Michele Ashley | Workout Warriors