Day: 6 January 2020

Twelve reasons why most ads are ignored and cost you a fortune instead of making you the money you deserve!

The mistake so many companies make is to fail to put themselves in the shoes of their potential customers. They are so focussed on telling people why they are better than the competition or why their product or service is so good. Until you look at your campaigns from where your prospects are standing, you …

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Is your glass half full?

It’s a corny, familiar question used to describe people’s natural disposition. How you view your surroundings. Your attitude to the challenges and opportunities facing your business. And how you communicate these views to others. These all have a huge effect on how you’re viewed and can also influence how things work out. People often ask …

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The value of Picasso’s napkin

If you don’t value what you do then your prospects won’t either! Do you ever undervalue what your business does? This is probably because it’s familiar, you believe it’s simple or easy. The reality, more often, is that you’ve acquired the right skills, knowledge and expertise to make it seem simple or easy. This leads to either …

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picasso

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