Marketing

It’s all change online…

How to get a realistic feel for what return you get from your social media marketing activity is hard. Many make mistakes because they consider the number of views, shares or likes as the measure of success. In actual fact return on investment can only be measured in cash terms. So ultimately, to assess success …

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Twelve reasons why most ads are ignored and cost you a fortune instead of making you the money you deserve!

The mistake so many companies make is to fail to put themselves in the shoes of their potential customers. They are so focussed on telling people why they are better than the competition or why their product or service is so good. Until you look at your campaigns from where your prospects are standing, you …

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The value of Picasso’s napkin

If you don’t value what you do then your prospects won’t either! Do you ever undervalue what your business does? This is probably because it’s familiar, you believe it’s simple or easy. The reality, more often, is that you’ve acquired the right skills, knowledge and expertise to make it seem simple or easy. This leads to either …

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picasso

Marketing for Small and Medium Sized Business – Where do I start?

There are hundreds of marketing channels available and a multitude of companies offering to run them for you. From print to social media, advertisements to banner ads, it’s confusing and difficult to know where to start!  Anna from Good2Great’s Marketing Team has a top tip for Small and Medium Sized Businesses. Marketing problems for SME’s It’s …

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Digital Marketing Trends. Martech. 2001-2019.

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