Marketing

Sales Mastery: Watch Your Bark

Words are everything… and equally as important is how you say those words, especially to your customers. As professionals and business owners, it may be tricky at times to figure out what to say and how to speak to your target audience, but this article will guide you in the right direction. You’ll learn negative …

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Elmer Wheeler - Watch Your Bark

Sales Mastery: Don’t Write, Telegraph

Elmer Wheeler, brilliant wordsmith, salesman, author and global speaker, was all about impacting sales performance through small changes. He created five selling principles that are extremely powerful in creating change in sales performance. In this article, you’ll learn about his second selling principle, “Don’t write, telegraph.” Read on for actionable advice on capturing your prospects …

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The key to pricing is confidence

Business owners often have trouble determining their prices and being confident in them. There are tactics you can use to develop a pricing strategy that aligns with your business and your customers’ goals, which is what we’ll be detailing in this article. We’ll guide you to understand your customers, their buying behaviours, and four different …

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What price to charge

It’s all change online…

How to get a realistic feel for what return you get from your social media marketing activity is hard. Many make mistakes because they consider the number of views, shares or likes as the measure of success. In actual fact return on investment can only be measured in cash terms. So ultimately, to assess success …

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Conversational marketing

Twelve reasons why most ads are ignored and cost you a fortune instead of making you the money you deserve!

The mistake so many companies make is to fail to put themselves in the shoes of their potential customers. They are so focussed on telling people why they are better than the competition or why their product or service is so good. Until you look at your campaigns from where your prospects are standing, you …

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The value of Picasso’s napkin

If you don’t value what you do then your prospects won’t either! Do you ever undervalue what your business does? This is probably because it’s familiar, you believe it’s simple or easy. The reality, more often, is that you’ve acquired the right skills, knowledge and expertise to make it seem simple or easy. This leads to either …

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picasso

Marketing for Small and Medium Sized Business – Where do I start?

There are hundreds of marketing channels available and a multitude of companies offering to run them for you. From print to social media, advertisements to banner ads, it’s confusing and difficult to know where to start!  Anna from Good2Great’s Marketing Team has a top tip for Small and Medium Sized Businesses. Marketing problems for SME’s It’s …

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Digital Marketing Trends. Martech. 2001-2019.

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