Saturday Strategy Podcast

Saturday Strategy

• How to get more from your digital marketing efforts - 8
  If you have any internet marketing presence, then there are gems in this episode to help you get more from your efforts. Helen Culshaw, owner of Ascendancy Internet Marketing, is a Google expert and she shares insights into how her company helps business owners improve the returns from their marketing spend. Paradoxically, we discuss almost […]
• How to and why to create killer content in your marketing - 7
  An introduction to content marketing: What it is, how to do it and why it matters... Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King. Kim tells us why, it’s quality over […]
• How to adapt your business to be relatable to Generation Z - 6
  If your target market is under 25, if you want to recruit people under 25 or if you just want to start to learn how your business is going to have to adapt. In this episode we think about how to ensure we are relevant and accessible to young people – The people we refer […]
• Finding the right people to help my business scale - 5
  Sarah Bishop - long serving recruitment specialist and owner of RecruitRecruit - provides guidance and tips to help us business owners to be more effective recruiters by answering the question, "ow do I scale the people side of my business so that it enables my growth ambitions... The first thing is to understand who or […]
• Apprenticeships & training for your small company - 4
  Sam Shaw from SBC Training helps us to understand the ups and downs of employing apprentices and what benefits there are for small companies. https://www.sbc-training.co.uk/ Sam.Shaw@sbc-training.co.uk --- Send in a voice message: https://anchor.fm/good2great/message
• Alternative media for your marketing content - 3
  Seasoned broadcast professional, Nick Margerrison, shares his insights into how to create great marketing content using the spoken word. Right from the basic concept of what a Podcast actually is, through to how and why you can exploit this media in your business. Nick understands the trends and explains how 'narrowcasting' is challenging general interest […]
• Branding is more than a logo - 2
  In this show we talk Branding with Tristan King of Voodoo Design Tristan has over three decades experience – helping companies give the right impression via the fields of graphics, publishing, advertising, marketing, branding and illustration for an extremely wide range of industries. In this episode we cover: Why graphic design done right, will help make […]
• Perception & stress - business owners survival tips - 1
  In this show Dominic Borsberry a Conditioning Neuroscientist and Trainer at Me myself and Mind discusses perception and stress with podcast host Johnny. Dominic provides simple steps that we can all take and practice at home to improve self-esteem and ultimately our productivity. You’ll no longer be filled with dread when your next invited to […]