Saturday Strategy

The podcast for business owners who want to cut the crap and get the answers...

Latest episode:

RSS Saturday Strategy
  • Direct mail - A fundamental component of our business marketing strategies
    Marketing expert Hannah Montgomery joins us this week to guide us through the advantages of developing an effective direct mail strategy and ensuring that we implement it as a vital part of our wider marketing plan. She shares her ideas on how we can create high quality, targeted material that considers our customer demographic to […]
    Johnny at Good2Great ®


What is the Saturday Strategy podcast?

All too often, whilst we’re running our businesses, we’re just too busy to learn everything we need to learn. And the upshot of this is that staying ahead of the curve is just about impossible.

Saturday Strategy Podcast

That’s why we’ve developed  this practical business strategy podcast for business owners. We aim to provide you with regular bite-sized easy access to carefully chosen experts. We can then rely on them to solve this problem by telling us what we need to know – so we can cut through the crap and get on with growing our business…

Listen to previous episodes:

RSS Saturday Strategy
  • Direct mail - A fundamental component of our business marketing strategies
    Marketing expert Hannah Montgomery joins us this week to guide us through the advantages of developing an effective direct mail strategy and ensuring that we implement it as a vital part of our wider marketing plan. She shares her ideas on how we can create high quality, targeted material that considers our customer demographic to […]
  • Mickey Bushell, Paralympic gold medal winner - "Work with what you've got..."
    Mickey Bushell (MBE) is a truly inspirational local athlete from Shropshire who has competed at five world championships, five European championships and three Paralympics representing team GB- all from his wheelchair. Alongside this, Mickey has built a career as an emotional intelligence coach, focusing on non-verbal communication and has started his business Project Emotion in […]
  • Tips on how to stay positive during lockdown
    Jason Green is a health and wellbeing specialist who's High Performance Program focuses on implementing high performance habits that help business owners reduce stress so they can take control of maintaining a healthy work/ life balance. In this episode, Jason shares his expertise and tips on how we can remain positive throughout this period of […]
  • How to attract young talent to your business
    Our guest today, Jemma Redden, is one of the key founders of Access Generation, a social enterprise that encourages businesses to employ young people by empowering employers to attract the next generation. In this show- she shares her expertise on how we can make our businesses more attractive to young people and offers straightforward guidance […]
  • Keep calm, stay in control during Lockdown and beyond
    Following a successful career in education and working in supportive roles with a whole host of different people, Maggie Everett set up her transformational life coaching business Soulutions4life last year. In this podcast, Maggie offers useful, practical advice for how we, as business owners, can look after ourselves during this lockdown period and beyond. She […]
  • Sympathetic selling during Lockdown
    In our 20th Saturday Strategy episode - Sarah Bishop - long serving recruitment specialist and sales guru - provides her expertise on how we can best communicate with our customers throughout the Lockdown period and how to sell sympathetically, considering their needs. It seems that many businesses are finding it difficult to sell during the […]
  • Help during Lockdown - understanding loss and grief
    Lisa Richards is a trained Grief Recovery Specialist & Mental Health First Aider based in Shrewsbury Shropshire. She is part of a growing network of specialists managed & licensed by Grief Recovery UK set up over 10 years ago to teach recovery from grief and loss. Having suffered from a series of traumatic events in […]
  • Life after lockdown with Denise Waite
    Denise is an award-winning HR professional who provides local, pragmatic and affordable HR advice, support and services to SMEs. In this show- she shares her ideas on how we can adapt to life after lockdown. She talks about the effect that the UK lockdown may have on our businesses and offers us practical advice on […]
  • The importance of building trust and authentic business relationships
    Sophie Thomas is an experienced marketer with a history of working in technology and SaaS industry sectors. She is motivated by creating marketing campaigns that deliver tangible results and aims to make a difference by highlighting the importance of company culture and values for business growth. In this show, Sophie shares her thoughts on the […]
  • Time to refocus on our local businesses - Interview from BBC Radio Shropshire
    Interview with Sally Themans on BBC Radio Shropshire. Talking about the Let's Get Local campaign to support our local economy.  --- Send in a voice message:
  • Alex Lowe's 6-T System for effective online marketing
    Alex Lowe is an automated marketing expert. Following 10 years experience in the digital marketing industry, Alex has become a specialist in creating traffic funnels and generating leads online. Prior to marketing, Alex started his career as a hypnotherapist - his knowledge on psychology is immeasurably interesting and useful. In this show- he shares his […]
  • Taking a look at Public Relations with Carl Jones
    Carl Jones is an award-winning journalist who now divides his time between PR, media consultancy, magazine editing, hosting radio and TV shows and performing master of ceremonies duties at awards events, conferences etc. He is now the editor of B2B glossy Shropshire Business, which was named Midlands Magazine of the Year for 2018. In this […]
  • Teresa Heath-Wareing's Lockdown Marketing Action-plan
    Teresa is an international Keynote speaker who works with Directors/Senior Managers of small to medium size businesses to ensure their Marketing budget is being used to full effect through a range of Marketing tools. She specialises in Social Media Marketing and works with businesses to understand the benefits of Social Media, integrating it into their […]
  • Time to take another look at how you are using LinkedIn
    Ian Preston is a LinkedIn expert who helps businesses increase their bottom line by using LinkedIn effectively to generate more opportunities. In this show, he shares his expertise on how LinkedIn can be used effectively to benefit businesses and the importance of having an active LinkedIn presence. He covers: How to get your profile in […]
  • How to run a business remotely
    Scott’s business, DCS Digital, is a design company specialising in design, software development, systems integration and automation. Having run a successful business from home for a number of years, Scott shares his tips for running a business remotely to help those of us navigating the adjustment during the lockdown period. Read Scott’s blog to review […]
  • Connecting through the Lockdown
    As a former actor and LinkedIn evangelist, Jill really understands people and the importance of establishing meaningful online connections during the COVID-19 isolation period. In this show, she shares her expertise on how to adapt our businesses to this changing context by re-evaluating our marketing strategies and taking our clients from fear to hope. She […]
  • Decoding COVID19 Government support measures for your business
    Lloyd is our accountant here at Good2Great, has three offices in the West Midlands who support 450 small businesses locally. He is part of the TaxAssist Network who work with over 60,000 small businesses nationwide. In this show, he uses his expertise to break down what the COVID 19 pandemic could mean for us and […]
  • Good2Great High Street Support and Response to COVID19
    Interview with Sally from Good2Great on Radio Shropshire on 19th March 2020 --- Send in a voice message:
  • Grow your business with effective networking
    This is a must-listen for all business owners who already network and want to be better, who have tried and abandoned it as a strategy and for those yet to dip their toe in the water of networking. Michele Ibbs (AKA “The Networking Queen”) founded I'm Your PA as a novice business person in 2007. Very early […]
  • How to get more from your digital marketing efforts
    If you have any internet marketing presence, then there are gems in this episode to help you get more from your efforts. Helen Culshaw, owner of Ascendancy Internet Marketing, is a Google expert and she shares insights into how her company helps business owners improve the returns from their marketing spend. Paradoxically, we discuss almost […]

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